Microsoft is well known for philanthropy and now, Non-Governmental Organizations and civil society groups are beneficiaries of their goodwill. Microsoft is offering them 1 billion dollar Cloud subscriptions and Office 365.
The Managing Director of Microsoft Nigeria, Kabelo Makwane, who was represented by Opeyemi Olaniran, premier field engineer manager, at Microsoft gave this news at the just concluded Tech4Good program organized by Microsoft Nigeria at Sheraton Hotel, Ikeja, Lagos in partnership with Paradigm Initiative Nigeria (PIN).
According to Olusola Amusan, Citizenship manager, Microsoft Nigeria, this idea was created to empower non-profit organizations, especially those whose vision aligns with that of the United Nations. He also said, “The Tech4Good day is an annual event which was formally known as the NGO Connection Day, it further restates our commitment to providing technology for the social good. Also, Nigerian based Nonprofits have access to the $1billion dollar cloud offering that Microsoft is giving out to nonprofits in the world, and the power of Office365 which helps them to be more efficient and productive in their work.”
The Executive Director, Paradigm Initiative Nigeria, Gbenga Sesan said that the Tech4Good platform had given PIN the opportunity to further project its interest in technology.
Olamide Egbayelo, Digital Media Manager, Paradigm Initiative Nigeria, advised NGOs to be more strategic. She said, “In determining the role of social media in our communications plan, we need to consider who our target is. Usually my first question to NGOs is: ‘what is your aim as a non-profit organization? Who are you targeting?’, Some will say they are targeting everybody; that is absolutely impossible, because there are over 7billion people in the world, over 3billion people on social media and over 2billion active people on the social media. You cannot target everybody, but you can target a particular audience to make that much impact.”
She also added that, “Having identified your target audience, you need to come up with a content plan to make your social media messaging deliberate and concise. Also bear in mind that your social media page is your brand, as such as you are not only targeting your, audience but also your donors”